STF’s operations

STF wants more people to discover Sweden. This is why we must be the natural choice to those who look for adventures based on the natural world and the cultural heritage. STF should also encourage anyone who wants to get involved and help others to explore the country.

The organization will work actively to promote and develop STF’s position within a broad range of outdoor activities. Hiking tourism will be given particular attention during the next period in office.

The board will draw up an action plan coupled with the guidelines regarding issues related to tourism, outdoor activities, the natural world and the cultural heritage, and will work to achieve a distinct voice in public debate.

The organization will develop its power of attraction and reach out to new members/guests by offering reasonably priced and attractive accommodation facilities, as well as high-quality activities.

Our members are the foundation of our operations and for this reason should be given priority in all our work. The target groups given the highest priority by STF are young adults, families with children and active seniors. It is our ambition to make more members active in the local chapters.

STF will lead by example in its sustainability work, where the principles of ecotourism are a guiding light.

The operations will be developed in such a manner that the finances are sustainable in the long term.

– From the document Guiding Principles for STF, 2014-2016.

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