Vision 2030
In 2021, STF undertook a major strategic initiative focused on the future, and at Riksstämman (our national assembly) in May 2022, a new visionary goal was adopted. The vision is composed of three parts: the main goal, a manifesto, and key strategies.
Our visionary goal
- STF makes a difference for more people, more often
- STF makes all of Sweden accessible, year-round
- STF is a leader in the sustainable transformation of tourism and outdoor activities
Manifest – aiming for 2030
We believe that the more people who discover and love Sweden’s natural and cultural environments, the more of us will want to protect them. To care for, preserve, guide, and inspire. Together, we have the power to make a difference—for people, for our natural and cultural environments, and for a more sustainable Sweden.
With a strong local presence across the country, we make experiences in Sweden accessible year-round. We reflect on society at large and enrich the lives of people, both in everyday life and during leisure time. Not least through our role as Sweden’s leading hiking organization. We believe in the joy of experiencing, the curiosity to discover, and the importance of personal encounters. We believe in learning about ourselves, about each other, and from each other. We believe in people’s desire to engage and to give more people the opportunity to discover the natural and cultural environments we cherish and protect.
With a strong focus on reducing our climate footprint, promoting small-scale tourism, and encouraging sustainable outdoor activities, we strive toward a future where Sweden’s natural and cultural environments remain accessible. We envision a Sweden with a vibrant countryside, where STF helps more people explore beyond the most well-trodden paths. We are transforming our own operations in response to current climate challenges, contributing positively to the local communities where we operate, and acting as a driving and inspiring force in the sustainable transformation of tourism and outdoor recreation.
In this way, STF makes a difference – both today and for future generations.
Our key strategies
- Knowledge: We share our knowledge generously. We educate and inspire.
- Voluntary engagement: We harness people’s commitment. Voluntary contributions are enabled and encouraged.
- Local presence: We increase the number of authentic accommodations across the country, both our own and affiliated ones. We expand and broaden our volunteer work.
- Collaboration: We cooperate and engage in active dialogue with other stakeholders – locally, regionally, and nationally.
