Maria Ros Hjelm

Since 2020, Maria Ros Hjelm has been the Secretary General and CEO of the Swedish Tourist Association.

Maria Ros Hjelm – Secretary General and CEO

Maria Ros Hjelm has been the Secretary General and CEO of the Swedish Tourist Association (STF) since August 2020. She has an extensive background in the non-profit sector and communications, and has previously served as the head of Giva Sverige (formerly FRII), as well as held leadership roles at Amnesty, The Body Shop, and TV4.